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User Experience (UX) Design vs. User Interface (UI) Design


User experience (UX) design is the process of creating products that deliver meaningful and relevant experiences to users. This involves designing the entire product acquisition and integration process, including aspects of branding, design, usability, and function.

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote the improvement of the quality of user interaction and perceptions of the product and any related services.

User interface (UI) design is the process of creating interfaces on computer software or devices with a focus on appearance or style. Designers aim to create designs that users find easy to use and enjoyable. User interface design generally refers to graphical user interfaces, but also includes others, such as voice-controlled ones.

User experience in the IT industry

In the IT industry, software developers and web designers sometimes talk about the user experience using these related terms:

  • User-centered design

  • Graphical User Interface (GUI)

  • usability

Peter Morville represents this through his User Experience Honeycomb.

It points out that for there to be a meaningful and valuable user experience, information must be:

  • Useful: Your content must be original and satisfy a need
  • usable: The site must be easy to use
  • Desirable: Image, identity, branding and other design elements are used to evoke emotion and appreciation.
  • findable: the content must be navigable and findable on the site and off the site
  • Accessible: Content must be accessible to people with disabilities
  • Credible: Users must trust and believe what you tell them.

The difference between UX and user interface design

The three main differences between UX and UI designers are:

  1. UX deals with purpose and functionality. of the product. The user interface is concerned with the quality of the interaction that the end user has with the product.
  2. The design of the user interface has an artistic component in terms of design and interface with the product. It affects what the end user sees, hears and feels. UX has more of a social component to market research and communication with customers to understand what their needs are.
  3. UX focuses on project management and analysis throughout the ideation, development and delivery phase. UI takes more of a technical component to produce the design components for the finished product.

Key UX Designer Responsibilities

  • Content/strategy: customer analysis, competitor analysis, product structure/strategy

  • Prototyping and Wireframing: Prototyping, Test/Iteration, Development, Planning, Wireframing

  • Analysis and execution: coordination with developers, coordination with UI designers, analysis and iteration, goal tracking and integration

UI Designer Key Responsibilities

  • Look and Feel: Branding and graphic development, user guides/storyline, client analysis, design research

  • Responsiveness and interactivity: Adaptation to all device screen sizes, interactivity and animation, Deploy with developer, UI prototyping, Deploy with developer

UX and UI are not areas to skimp. Regardless of the definitions and division of labor, both are essential parts of product development and delivery. Research shows that customer experience drives revenue growth. UX and UI are an investment in the product or service.

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