Before a company embarks on the web version of marketing management and whatever channel partner strategy is involved, the person in charge must first know the basics of management training. A marketing channel is a […]
Instagram as a social media platform is quite the stir. Image Sharing, Video Sharing, Live Stories, Geolocation, Hashtag Feeding, Multiple Image Posting, DM feature enhancements, Instagram Stories Stickers and Polls and a ton of advanced […]
Marketing a healthcare business is tough! The healthcare industry is a unique field because while you are faced with the very sensitive nature of your patients’ treatment, which often scares you, makes you vulnerable or […]
Ahh, social media. Where from the comfort of your living room you can make your point of view known to millions of people. People and businesses have gone from virtually unknown to global phenomena (think […]
A good XML sitemap is very important from an SEO point of view. It’s basically a roadmap for all the pages on your website that makes it easy for Google to crawl each and every […]
DOE and EPA use the Energy Star program to promote the sale of green kitchen appliances. Most of us have seen the yellow stickers with the Energy Star logo, but do you know what those […]
As a brand, it’s important to evaluate and test all ad types and formats across all platforms to see which ad or ad type works most effectively for your category and brand. Today, we share […]
Sometimes bloggers forget to consider why they are writing a blog post. You ‘why’ For every blog post it is probably one of the most important aspects of blogging. Taking the time to plan your […]
It seems to many that we are witnessing a period in which Americans seem unwilling to consider what others feel and believe, and this partisan atmosphere appears to be greater than at any time in […]
How do companies create, deliver and capture values? What is the nature and function of effective customer relationship management? What are the critical phases of the value chain? What are some of the political implications […]
