Trade Name Actions

Small businesses or startups often have two parts to their business names. The first part can be described as the unique part and the second part is the descriptive part. Some people try to just use a unique name for their business without a descriptive part. In general, this is a bad idea for small businesses because without the descriptive part, people won’t know what services your business offers. Over time, as your brand becomes known in your market, you should be able to drop the descriptive part of your name and people will still know what business you’re in.

The unique part of a business name takes many forms. The following list contains several variations of the single portion that are often used to teach business names.

aspirational

Tutoring companies often use words related to success, goal achievement, and success, as these are some of the reasons people hire tutors. Words like “Elite”, “Ivy”, “A+”, etc., are examples of aspirational words. Check out the thesaurus for more ideas for your business. Words like these are great for a mentoring business name because people will begin to associate your business with success.

Geography

Tutoring companies often operate in specific geographic markets, so including the name of your market in your company name is a good strategy. For example, you can call your business “Grand Rapids Tutoring” if your business is based in Grand Rapids. A name that includes your location is an effective way to communicate to people in your area that you offer tutoring for their area.

unique value

Many companies have a unique value proposition, something that sets them apart from their competitors. If your business offers some kind of unique value to customers, you may want to include it in your business name. Examples include words like “travel,” “one-to-one,” or “total math.” Unique value propositions can be related to your teaching method, grade level, subject you specialize in, etc.

Specific Subject

If your tutoring company specializes in a single subject, you may want to come up with a unique name related to the subject you specialize in. Unique names can include words in a foreign language you teach, terminology like “Pi,” or names of influential figures in your subject like “da Vinci,” “Pascal,” or “Einstein.”

personal name

Using your own last name in your tutoring business name is another helpful technique for naming your business. Many successful companies have used this naming technique (eg Kumon, Huntington Learning Centers in the United States, Kip McGrath in Australia). This technique can become even more effective if you are already known for your work in the field of education.

The second part of your company name should be the descriptive part. Including words like tutoring, tutors, education, academy, learning, learning center, etc. The descriptive part of your company name is what tells people what your company does. This is very important when your business is just starting out, as you want to start making a link between the unique part of your business name and the descriptive part in people’s minds.

Business Name Generator Tutorial

To help you generate some ideas for a tutoring business name, you may find this name generator helpful: Tutoring Business Name Generator

conclusion

The naming techniques above should help you come up with various ideas. By creating different combinations of unique and descriptive parts, you can create even more name variations. Create a list of your best ideas and ask your friends or co-workers which ones they like best and you will have a name that will help your business grow and establish a strong brand.