Seven top tips for your next trade shows or exhibitions
We know that many of the products we sell will be used as promotional gifts at trade shows, conferences and exhibitions. Through this, we have learned a few things that will help you market your brand at these events.
We have a combination of tips and possible promotional products.
Here are seven top tips:
1. If the customer is going to say no, make sure that the answer you want to hear is “no”. Instead of asking if they would like some free promotional products, ask them “Have you seen our free merchandise?” It’s much harder to say no to someone when a simple “no thanks” will get the job done.
two. Make one of your preloaded power bank brochures. These are a fantastic promotional product in their own right, but the added convenience of being pre-loaded, your printed product has gone from being a useful item to have in the future to being a lifesaver at the time.
It may take a bit of time to charge the power banks before the event, but it will be worth it. Your company logo and message will be on the product that saved the day.
3. On the subject of taking time out before the event, social media is a great tool to promote your brand. It is important to make sure your clients and clients know that you are at an event, but equally important is the need to use social media during the event.
It is often said that content is king and this is the case here. Use Twitter, Instagram, Snapchat, and Facebook during the event. Take pictures, interact with other companies that are also present at the event. Create content to promote your brand. At these events, your digital communications can be just as important as chatting face-to-face.
Four. USB sticks, USB sticks, or pre-loaded flash drives can be a great way to promote your brand at trade shows. Memory Sticks are practical products that are frequently used in all areas of industry. Like preloaded power banks, USB flash drives are a great promotional product in their own right, however why not upload your business contact details or host a PDF version of your catalog there?
Your customers and clients can then browse a digital version of your catalog at their own pace. They are also free to erase it and use the memory card for its intended purpose. Your printed brand will remain strong and clear to see.
5. Get something in exchange for your promotional merchandise. Whether you’re giving away pre-filled cups, pens, or flash drives and power banks, try to make sure you get something in return for your products.
It doesn’t have to be a similar exchange. Request an email address, a social media following or like, or even a business card. These events are as much about diversifying and creating small leads for the future as they are about selling your product on the spot.
6. Promotional bags can be a memorable product at any trade show. Branded bags, whether they are drawstring, jute, or backpacks, can be a great way to market your brand. However, these products have a small problem. Promotional bags are consistently a top-selling promotional merchandise item in the UK, so other stalls and tables are likely to give away bags.
The silver lining is that these products are practical, durable, and have a great print area for your brand to take advantage of.
7. The final point echoes a comment by legendary football coach Vince Lombardi. “When you get to the end zone, act like you’ve been there before.” Lombardi may have been talking about not celebrating too much after scoring a touchdown, but at trade shows the sentiment is the same.
If a potential customer seems interested in your product and what you have to say, whether or not they have, act like they’ve been there before. Sell your product in a friendly and safe way.
Trade shows and exhibitions can be a great way to promote your brand if you approach it with an open and positive mindset.
For more information and tips, head over to the EverythingBranded blog site.