Online and automated real estate lead generation services are provided by companies that do most of the lead generation work for you. In exchange for payment, they provide you with specific leads from potential customers who are researching a home sale, thinking about buying a home, or actively looking for a real estate agent.

But who are these companies, how do they work, what information can you expect to get from their services, and how much do they charge? For a breakdown of some of the most popular real estate lead generation companies in the industry, keep reading.

Real Estate Generator

Realty Generator syncs your local MLS listings with your website, manages search engine ad spend, provides cell phone alerts, and includes CRM (Customer Relationship Management) software.

house values

House Values ​​​​​​is a website that allows homeowners to enter their zip code and real estate information in exchange for a home appraisal provided by you. In turn, they collect the visitor’s contact information and pass it on to you for a nominal fee.

house for the mouse

Through a variety of websites and MLS listings, House by Mouse collects information from visitors and passes it on to you. Receive email updates, including contact information for local prospects and, in turn, pay per lead generated. They charge around $12.95 per lead.

Real Estate Agent Exposure

Realtor Exposure works by providing you with a personal website that is designed to capture leads from buyers and sellers looking for information on homes in your area. Those leads are sent to your cell phone or email. They also guarantee that your site will appear on the first page of search engine results, but this is not confirmed.

1to1Red

1to1Red allows you to set your monthly budget and then create a custom lead generation program based on that budget. They can manage advertising, online campaigns, and stream leads directly to your inbox. Their focus is on quality leads and giving you all the follow-up information you need to stay on top of your marketing.

For an average of 5-15 quality leads per month with 1to1Red.com, you can expect to pay approximately $500.

HomeGain

HomeGain’s best selling feature is that you only pay a referral fee if you close a deal. They offer personalized coverage areas for a low monthly subscription fee, while giving you the contact information of web searchers looking for a home appraisal or real estate agent.