Direct marketing in the offline world has grown to enormous proportions, becoming a very professional industry in which the biggest players are immensely successful. And these same direct marketing strategies and techniques are the hallmark of the most successful internet marketing businesses etc. In fact, every direct marketer should consider internet marketing as a career or at least a sideline for additional income streams.

Direct mail pieces in the offline business world become online emails, and with more and more email programs now supporting HTML, they can be just as shiny and heavily designed as their offline counterpart. And just as direct sellers buy specific leads or use location-based mailings, Internet marketers rent email lists, buy individual ads, and buy leads.

Direct marketing techniques also include classified ads and TV infomercials: There are various classified ad sites online, some international and many based on certain local sites. And video sharing sites are perfect for showing TV-style commercials, infomercials, product demos, and so on.

And the ‘gold lists’ or the big direct mail houses, those lists of potential customers who buy from them on a regular basis, are no different than online customer lists. Just as direct sellers have a pre-written series of emails and offers that are sent to their previous customers on a regular basis, so do online sellers who use a series of pre-written autoresponders to follow up with each buyer.

If you own or operate an offline business in direct marketing, learn as much as you can about the strategies, tools, and techniques used by successful Internet marketers and use that knowledge to dramatically increase your bottom line profits. While some online regulations, such as anti-spam laws, make those parts a bit more difficult to comply with, the low cost of mass emailing, the lack of wait time required for printing, and the free video hosting the video more than make up for it. sharing sites provide. Start by putting all the commercials and infomercials in your current online library on sites like YouTube, Viddler and Daily Motion and you’re on your way.

And if you currently work in the direct marketing industry with no capital in your employing company, consider starting a part-time job in online marketing and turning it into your own full-time internet marketing or affiliate marketing business. You’ve got the skills, so start researching this low start-up cost online industry for your own future today!