As a business owner, you were probably told that having a website would bring you tons of business. He may or may not have fully understood how it all works, but he did it anyway. Now it’s a year or two later, “How is your website doing for you?”

If your website isn’t growing your business, check out the items below to find out what it takes to create a successful online presence.

1. Define your ideal customer (target audience) – By defining your ideal customer, you can target the message on your website. This is one of the best ways to convert visitors into customers.

2. Identify your unique selling proposition (USP) – what makes your business stand out from the competition?

3. What is the message of your website? Do you want your website

• Educate your customer
• Sell ​​a product or service
• Create a customer list

4. Create a keyword list – Become your customer and think, “What would they type into Google to find your business or service?” It may not be what you think!

5. Create fresh, relevant content that keeps your potential customer on your site to take the action you want them to take: call you, sign up for your mailing list, buy your product.

6. Optimize your website with keyword-rich headlines, profit-packed sales copy, proper meta tag descriptions. This is called on-page optimization.

7. Off Page Optimization – How many other websites are linking to yours? One of the best ways to move up the rankings is to have other websites link to yours. This is called off-page optimization. There are several strategies that you can do to recover quality links on your website.

8. Get traffic to your website. There are two different ways to get traffic: paid and free (organic). You pay for ads that appear as links in search engines or on other people’s websites, or spend time creating new content that gets your website higher in organic search engine listings.

By incorporating the above elements, you will increase your visibility on the web and convert visitors into buyers.

The above items will be discussed in depth in future articles.

Internet marketing is both an art and a science. There are many components to having a successful web presence. You could spend hours doing it yourself or spend your time running your business and hiring an SEO specialist to make your web presence successful.