Digital Marketing

5 tips to earn more money with Google AdSense

Google’s advertising platform for publishers, Google AdSense, can be both rewarding and inexplicably frustrating. Most bloggers who start using AdSense get discouraged after a couple of months because they aren’t making the money they dreamed of. Sure, getting paid pennies for clicks that rarely come can be a disappointment, but I’m here to tell you that it’s not the end of the world. Every day thousands of people are making a killing on AdSense, and with a little bit of optimization you can improve your earnings too.

1. It’s all about the keywords

With Google AdSense, choosing the right keywords can make or break you. When writing blog content, you want to make sure you’re targeting the highest CPC (cost per click) keywords. There are many tools online that will help you find keywords that are great ways to make money. One of the best tools is Google’s own Keyword Planner found in Google AdWords. This little tool will give you an estimate of how much advertisers are paying for certain keywords.

Targeting specific keywords will help you influence the type of ads shown to your visitors, making them more likely to click on the ad. However, be careful not to overload your content with keywords; Google can and will penalize your website.

Choosing the right keywords is what Google AdSense is all about.

2. Optimize Ad Size and Position

When you run your own blog, you will have the option to customize where you place your ads. Experimenting with the positions will ensure that you get the best click-through rate.

AdSense ads come in a variety of sizes, making it easy to optimize your earnings. Running split tests on your site can help you decide which ad sizes make you the most money.

We recommend starting with the 336X280 rectangular banners. Ads in this format can play video ads which have often been shown to convert more visitors.

3. Don’t spam ads

Everyone has been on a site so congested with ads that it was unreadable. Do not make the same mistake. It is good practice to maintain a good content to ad ratio on your site. The last thing you want to do is make your visitors leave by bombarding them with popups.

The logic behind having a ton of ads is that visitors are more likely to click on one of your ads. However, this is often not the case. Many visitors get irritated, they just leave or read the content and then leave at the first opportunity.

Inserting some of your ads in strategic locations throughout your content may be more beneficial to your click-through rate.

4. Keep posting new content

New content is what keeps old visitors coming back and it’s also what attracts new visitors. Whether you update your blog three times a day or three times a week, it’s important to be consistent when posting new content. Not only does it give your page more opportunities to show ads, but it also establishes authority with Google and helps you rank for more keywords, which means more visitors for you.

5. Start and grow your email list

Email lists, like newsletters, can be a gold mine for publishers. They help you retain readers, thus increasing the average value that each visitor brings to your site. Starting an email list is easy and can often be done for free. Many blogs send a weekly newsletter to their subscribers with links to the content they have posted during the week. It is a great way to increase traffic instantly.

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