Building an effective free gifts website

If reading the headline makes you think you’ll have to spend a lot of money, think again! Lead generation doesn’t have to ruin your marketing budget, and it can actually be quite easy.

The goal of a giveaway on your website is to generate leads by collecting email addresses. Then you can start looking for other ways to move your prospect further down the funnel and into a sale.

Let’s look at a few different ways you can use this marketing technique to your advantage:

• Create a contest in which people participate and award a prize / prizes to the winners / winners.

• Give something of value to everyone who enters your email address.

If you are an alternative healthcare provider, for example, you could offer a lucky winner a tangible product as a prize: nutritional supplements, a physical book you’ve written, or a portable speaker – whatever you think your audience will like.

Or you could offer something to everyone.

This could come in the form of an audio or video series that you have recorded or a downloadable e-book that you have written.

Regardless of the type of campaign you choose for landing page giveaways, you need to set up the proper tools first.

Obviously, you will need a landing page!

This is where you describe what you are giving away.

You can include information such as deadlines to enter, how to enter, etc. Keep in mind that there are different types of pages and you will probably use more than one on your site.

Katherine Hartvickson of Quantum Ascendance. She is a human resources consultant who offers a free interview guide packed with expert advice for people who sign up.

Since statistics tell us that most people don’t make a purchase decision on their first visit to a website, having a call to action on your home page can be a great way to get people interested. initially on what you offer.

This gives you the opportunity to continue that virtual relationship with them, building the knowledge, liking and trust factor necessary for them to decide to hire you.

It’s also a great idea to have a dedicated landing page that you can drive targeted traffic to, especially if you’re using a paid campaign or from your social media efforts. This is what we set up for Katherine, where there is no possibility for the user to be distracted by anything other than signing up for her free guide:

Here’s relationship expert and author Stuart Motola.

On each page within your site, you have a separate place for people to land that details the benefits of your book. You’ll notice on the right side that you give visitors compelling reasons to provide an email address and receive the first chapter of your book.

On separate pages, you can provide more information about what you do and the benefits of your product or services. Giving them a small taste of what to expect can improve your chances of converting them to customers.

We can help you decide which types of pages will work best for you, so don’t worry about making that decision now!

You will also need an email service provider.

This is the critical part of the equation! You want to be able to collect, store, and send emails to those who sign up.

This should always be built into your site so that people who sign up will also sign up as subscribers to the newsletter. That way, you can send them drip emails, offers, and weekly or monthly newsletters in the future.

It is important to think about why you are giving something to website visitors.

It shouldn’t just be about driving your business content or offerings in them. Being strategic in your endeavors is the key. Whether you are leading them to sign up for your consulting services, purchase your product, or call for more information, have a clear intention and purpose before you begin.