One of the most profitable marketing techniques I have used for my business is without a doubt search engine optimization.

Since I ventured into SEO, I have been very successful with my websites. At first, when I saw the top 10 websites on Google for a popular search term in one of my markets, it was a dream for me. He knew what they did to get there, but he knew there was hard work to be done. But it was certainly achievable.

I have to admit, it was kind of an obsession to get my website in the top 10 because I knew that once it was there, it would receive targeted traffic and sales for a long time. That thought keeps coming to my mind.

All I know is that I have to act right now and I was also really motivated to achieve my goals. I know that getting search engine traffic is passive and that to take advantage of passive traffic, I have to start promoting my site right now or it will take me longer to get those coveted rankings.

And once I’ve worked on my search engine rankings, I can put it aside and focus on other aspects of my business, but also look for other ways to promote my business. One critical thing to always remember is to FOCUS. Focus on one marketing strategy and stick with it. Give everything you can before moving on to the next one. If you try to do too many things at once, it is very difficult to find success and most likely you will fail.

The day will come when you will search for a keyword phrase that you have been working on, and to your surprise, you will see your site on the SERPs (search engine results pages). This will only show that what you are doing is working. I have been there and I can tell you that you will be proud and happy with such an achievement. It is an amazing feeling. It’s like you don’t believe that you are really there.

If you want to reach the top positions in Google search engines and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you will not waste your time and time is so valuable in marketing. from search engines. . Have a plan like the one you are going to do every day to achieve your goals, that is, make valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the main ways to get the best rankings, but now they have been devalued a bit, but they are still worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and also help your link popularity. They will help you in the rankings automatically, but less compared to several years ago. Well, just focus on getting specific links and you will be amazed at how much traffic you can get just from links from related and relevant sites. Even if one day reciprocal links are completely dead, those links will still be valuable in terms of direct traffic. So, don’t get reciprocal links just to get search engine ranking benefits and to increase link popularity. Article writing should be an ongoing process for direct traffic and will automatically help your link popularity. Directory submissions will give your site a solid foundation for link building and can make your site rank stable. When it comes to text link advertising, if you can afford it, it’s worth it. Just advertise your website on relevant and related sites, and if they are high traffic sites, you can get good traffic and potential business. There was a discussion about paid text links and that Google might detect them in the future and maybe devalue them and this is what I have to say.

I think this would have happened sooner or later. Google can detect paid links based on some criteria. Suppose a website is new and you are getting a lot of high quality links, for example sites with good link popularity, high PageRank, high traffic, this could generate a red flag as if this site is buying links. But that too, you can get good links due to article submission.

Regardless of what happens in the future regarding paid links, I think if you have to do it, do it in a way that you get targeted traffic from just those links and websites and avoid PageRank and backlinks. But first, check the alexa ranking of that website to get an idea of ​​its traffic levels (the lower the number, the higher the traffic generally) and check its rankings for your top keywords on major search engines like An added bonus because they can have high traffic websites that are not dependent on search engine rankings. They may depend on other sources of traffic. Now if you were to check the rankings, it is worth considering a top 10, a top 20 and even a top 30. The html title of the home page of the website will usually contain the main keywords. By knowing the alexa ranking and search engine rankings, this should give you an idea of ​​whether or not it is worth advertising. This alone can justify your investment.

If there is a good return on investment, why worry about the search engine ranking benefits of that link? Even if you don’t make any profit, you won’t care as long as you get business from your text link ad. You may need to test which sites are giving you results or not. Advertise for a month with one or two good sites and see if there is any improvement in traffic and business. You can find out which site brings you the most traffic through your traffic logs. You will see visitors coming to your site from another website. If you’re getting traffic but not business, you need to work on your conversion and tweak it. You can have different business models, like selling your own products, affiliate products, and making money with AdSense, for example. Here too, focus is important. Don’t try to give your visitors too many options or else they may get confused and walk away forever. You need to test which business model is most profitable and lucrative for your internet business. Testing is absolutely crucial in internet marketing.

I don’t think there is anything wrong if you buy links on relevant and related sites for the purpose of advertising, but if you have to do it solely for PageRank and link popularity, it could be affected if Google detects paid links in the future and devalues ​​them. You may not get any PageRank transferred to your website and your ranking may not benefit. So what use is it? You can advertise for nothing. No traffic, no backlinks, and no PageRank. You just wasted your money. Usually when you choose PageRank and link popularity only and not focusing on traffic rewards, you won’t be overly concerned with the type of sites you are advertising on whether they are related and relevant or not. You can buy links on unrelated and irrelevant sites simply for the sake of getting PageRank and backlinks. And generally, you will be looking for high PageRank websites. Well, this is not recommended at all. Go for a long-term strategy that can produce results over and over again, not the short-term.

On the other hand, it is important to remember that before starting a promotional campaign on a search engine, it is essential that you have already created useful, quality and original content on your site. You may need to outsource content creation if you have trouble creating original content. A website without useful content will not have much credit to search engines. Search engines love content, and best of all, it’s original. It is also a good idea to create a solid link structure for your site.

So here you are, to get the best Google rankings, create your own Google search engine optimization plan and have your own roadmap to internet success. You’ll be glad you did.