Instagram may work better for some businesses than others. It has more than 800 million monthly users and continues to grow. And, because it is part of Facebook, you know there is great pressure for it to be successful. But does Instagram work for your business?
Instagram is a highly visual social marketing platform. If you are a service provider, you can post a variety of images to help convey your brand and value proposition. However, when you can really show off if you have physical products and a solid Instagram marketing strategy, it will definitely help drive sales and profits.
Marketing on Instagram
Like any other social network, good results come from steadily increasing your followers. The more people that engage with your posts and your brand, the greater your potential audience for each post.
Instagram and Instagram ads give you the opportunity to connect with people in your niche in a fun and visual way. It is easy to use if you have a smartphone. Take a photo, upload it and your followers will see it and can interact with it.
Provide a call to action
The main mistake marketers make is posting things online without a call to action. Set a goal for each post and use the goal to establish your call to action, for example, “sign up now” or “buy now.”
Analytics on Instagram allows your business to see how well your various campaigns are performing. You have to convert to a business account to access the tools. The tools will help you understand how your followers engage with your content, so you can get even better results.
Not everyone uses Instagram, so take advantage of every post with a cross-post on Facebook, Twitter, Tumblr, Pinterest, etc. Don’t forget to also invite people to follow you on Instagram.
Do not overlap
Choose two times, day and night, and see when most of your participation happens. Then add posts consistently or downsize if you get a lower amount of engagement.
Instagram Stories allow companies to interact with their customers and prospects by creating a series of images to tell a story. Every story you create should enhance your brand and make your value proposition clear.
The important thing to remember about Instagram stories is that they are not eternal. Images and videos stay in your feed for only 24 hours and then disappear. Instagram Stories can be used to increase brand awareness, get more subscribers, and generate sales. Post your stories at a time that you know is popular with your users, to get the most out of the 24-hour cycle.