Introduction

Today’s consumer is much more informed and knowledgeable about the products and brands they would like to choose. Therefore, as a brand, you have to be seen in the right places at the right time to register optimistically in the minds of consumers. This makes the brand adopt different ways to have a holistic approach to marketing. New avenues of marketing have emerged in the recent past and the popularity of social media has revolutionized the way marketing gurus used to view the concept of marketing in years past. The field is much more dynamic and the end user or consumer is the driving force now. It is this demand to focus on the customer that has led to different marketing methods that are prevalent today. Inbound and outbound are two forms of marketing that ensure that a brand propagates its products and services to customers.

What is an Inbound Marketing?

Inbound marketing is a recent phenomenon and is popularly known as the method in which brands help themselves to be detected by customers through search engine marketing efforts and payments. This type encompasses the promotion of a business through blogs, podcasts, ezines, white papers, SEO, social media marketing, videos, e-books, and other forms of content marketing, which shows that it is worth reaching out to customers to the brand.

What is an outbound marketing?

Contrary to inbound marketing methods, cold calling activity, attending seminars and trade shows, radio and television commercials, print ads, sales brochures, spam, telemarketing and other media of the Traditional marketing are in the range of outbound marketing. In short, it can be defined as a traditional form of marketing in which the company conveys its message to a target audience.

Benefits of inbound and outbound marketing

The key benefits of inbound marketing are:

• The highest likelihood of converting website visitors into leads.

• Provides the opportunity to convert customers into high-margin repeat customers.

• It is profitable compared to the exit

• Customers reach the brand through inbound marketing rather than the brand having to reach customers.

• Marketers can educate their customers through inbound

• Easier to track and ROI can be set effectively

The key benefits of outbound marketing are:

• Provides an opportunity for a mass appeal

• Outbound marketing has a higher probability of lead generation, since in this case the approach for prospects can be humanized.

• Help build a brand story.

conclusion

Marketing can be used as an effective tool for lead generation. Both inbound and outbound marketing can be used to generate leads. Organizations allocate 90% of their marketing spend to outbound marketing and only 10% is allocated to inbound marketing. This proportion should change in the near future, as today’s consumers have migrated to the Internet world instead of being present in traditional channels.