If you ask a successful salesperson to name the main component of a sale, they will give you the following list:

1. Compilation report.

2. Find your needs.

3. Meet those needs.

4. Close the sale.

As an internet marketer, or in any sales situation, be it an email, ad campaign, or face-to-face meeting, following this process will yield a higher conversion rate. So let’s take a look at each component in more detail.

Construction report.

Building rapport is about getting to know someone as a person and developing a relationship, in most cases empathizing with a person’s situation will start to build the most important TRUST, and people buy from those they know and trust. who they trust. In a face-to-face meeting, this is easier as you can get someone to talk about their favorite topic…usually themselves. With an ad or email, this will take more time and you will need to establish yourself as an authority in your given market before anyone trusts you enough to move forward, so multiple ads or emails may be needed. . Spending time at this stage to develop your relationship could turn that prospect into someone who will buy from you multiple times, and an autoresponder for an email campaign is invaluable, though there’s no substitute for the personal touch.

Find your needs.

Ads and emails tend to assume someone’s needs within the headlines, for example, “Tired of losing money with your AdWords efforts” or “You can live the life of your dreams…”, or “no traffic to your website.” !”, this kind of things. They grab people’s attention and entice them to read more, which is often effective, since in most cases, the people who read the ad or email do so because you’re offering them what they’re looking for. However, in a face-to-face meeting, you need to ask, and it’s often to your advantage if you have a written list of the benefits you offer and ask them which ones appeal to them, it’s also a good way to steer the conversation in the direction you want.

Meet needs.

Once you know what a person is looking for, the rest of your conversation or written content should be geared towards illustrating the benefits of your product and how it will meet those needs. Confirmation that they are meeting is a helpful clue, or you can ask them how they think they will benefit from your product. Doing that will only convince your prospect that they need you, and your job is done.

Close the sale.

If you’ve followed the structure, closing the sale is a matter of calling that person to action, either by clicking a link to the checkout page or asking if they have any questions before doing the paperwork. An added sweetener, perhaps a free report or review, a free video, or a trial period, will often get your prospect to act if they’re not very convinced, essentially adding more value.

So the next time you’re writing or pitching a product to someone, following this guide will have a huge impact on your conversion rate.