As an internet marketer involved in the [how to make money online] niche market that wants to have an effective email marketing campaign and know if the email generates immediate sales or brings people closer to a purchase decision. In short, your email should invite a call to action and decision-making process for your prospects. Actions in emails typically involve clicking on links, which can include text links, images, buttons, and other graphics.

Email links come in two varieties, external web links and internal navigation links. External links open a browser window so that the person who clicks on the link is directed to a web page. Internal links navigate to another area of ​​a website.

You can create links to files stored on a server and the links can open the email program installed on your subscriber’s computer. A mobile device can interpret a phone number or address as a link. Phone numbers in your email text dial the phone number when tapped, and addresses can be automatically linked to an online map or mapping app. There is no need to program these types of links. Mobile devices can automatically detect them. Internal links, also known as anchor links, point to the content of the email.

The use of internal links to help the person reading your emails jump to the content below the screen from the top of the email and back to the top of the email from the bottom. You can also use internal link groups as a table of contents to list the articles or sections of your email and allow someone to quickly jump to that section of your email without scrolling. When creating text links, never use the phrase Click here as a link. Instead, use an action word or phrase as the link—that is, a link to add an item to an online shopping cart should say Buy this item, not “To buy this item, click here.”

The more descriptive you make your text links, the more likely you are to invite a click. For example, a link that says Learn More is not as descriptive as a link that says Download the 50 Page Catalog. When creating image links, the best practice is to include some text on the image inviting the click and explaining what the image link is pointing to. Some images are intuitive as links, so text is not necessary. Examples include product images that link to more information about the product, company logos that point to a website’s home page, audio icons such as a Play button that looks like a speaker, or video screenshots that point to a streaming video file.

Email marketing is all about building relationships with the first ones on your list. If this is not your agenda when it comes time to make an offer to buy, the response is likely to be very poor. Or worse yet, you could get people to unsubscribe from your list. The purpose of email marketing is to provide your readers with valuable content on a particular topic. This is how you can add value to your emails, provide information about products and services, tips and advice, directions and instructions, or facts and research.

When it comes to submitting your list of offers, there are a few things to keep in mind. Offers are incentives to help your prospects overcome hesitancy and avoidance. You need to know your customers. Some people will love to hear about discounts because they like to save money, and on the other hand, some people may associate discounts as cheap and unpleasant. This is where you need to monitor your email tracking data, and once you’ve established what your prospects value, you can break them down into groups. This will allow you to market different types of products and services based on your established groups.

Here are some great tips for the offers included in your email marketing campaigns.

1. Coupons are great, they can be printed or displayed on a mobile device. Use mail merge to include your prospect’s name on the coupon.

2. Giveaways are great for free gifts, products, or services in exchange for information.

Every email should contain a “Call to Action” that tells your prospects what you want them to do. “Click here” is a big no no. Be more descriptive like: Watch this video, print this document, download this pdf. You can also include multiple “calls to action” within an email.

Now, having a great “Call To Action” won’t do you any good if your email isn’t going to get opened in the first place, to be successful in your open rate, you need to have a . So that people can identify who the email is from. Now it’s just as important to have a great subject line, here you need to use words or phrases of words that describe the benefit of the email. Try not to make it too long. It can be hard to find a new subject line, it really comes down to test and measure.

To further engage with your reader, you can also use social media, which will allow your emails to be sent to Facebook, Twitter, LinkedIn, shared, and liked or rated.

Let’s not forget mobile devices either. More and more people are using mobile devices to read email. Most people never leave home without keys, a wallet or a mobile phone. Just remember that your email design needs to be suitable for all devices, including tablets.

Generally speaking, most people reading email on a mobile device are sorting through it. Checking what to read, what to save or what to delete. The more useful your email is in a mobile context, the more likely it is to be opened. Another thing to consider is how email will look and work on a mobile device. Smartphones have much smaller screens than computers, and it’s often frustrating for people to scroll through links, text, and images. The most effective mobile email layouts take advantage of the top left of the email. This is because most mobile devices display emails that start with the top left of the email or display the full width of the email on the screen, requiring the recipient to zoom and scroll to specific sections. of the email.

I hope this article was helpful and gave you more information on how to make your email marketing campaigns more successful.

Please share if you know someone who would be interested in this topic.