In 2017, people spent more time on their mobile phones than ever before. A person spends approximately 2 hours and 41 minutes on their mobile device per day. With so much focus on the consumer, business owners are pouring more and more money into various digital practices that can make their job easier and help them improve their revenue.

The biggest challenge most business owners face these days is running their businesses with complex systems. It is time to understand and solve the challenge with solutions based on the consumer experience.

When we deny social media, video and audio streaming mobile apps, we know why consumers love to use certain business apps and why they don’t. The mobile app marketplace on Google and the Apple App Store is certainly a crowded and fiercely contested place. Therefore, it’s more important than ever for business owners and mobile app development companies to know what clicks with the consumer and what doesn’t.

Here are some of the most important things a business owner should look for in the app from a consumer experience standpoint.

Utility and Value: Many business owners feel the pressure to have a business mobile app just because others are doing it. But in reality, some of the most widely used apps satisfy two main things a user is looking for: utility and value. A rich user experience goes a long way in ensuring that the consumer gets exactly what they are looking for. Every mobile app should provide a unique and simple experience, be it through featured features or entertainment factors.

Seamless user navigation: If a user has to drill down and click ‘n’ number of menu items to get the desired result, the main purpose of the trading app is already lost. Such users will not only not use the app again, but may also uninstall it and give a negative review.

fast payment: A long and problematic checkout window is a big thorn in any mobile commerce app. Online shoppers hate entering basic and shipping details over and over again. Therefore, a mobile app developer should aim to reduce duplicate effort. Easy optimization of key fields is also a big factor (there’s a slight difference between using an optical mouse on desktop and a thumb while using the mobile app!)

customization options: Mobile apps are a great way to know how the consumer thinks while searching for products and services with the app itself. With so many data-driven consumer studies going on today, understanding what the user wants before they’ve even started looking for it is the future! Whether a user requires plumbing services every month or has searched for crewneck t-shirts multiple times, offering a favorites option goes a long way in providing a personal experience. Similarly, many ways could be found to make the mobile app experience more memorable.

Nobody likes repeated features: Now any business owner with a dedicated app reading this should never forget this. Keep the information minimal, we know you want to provide as much value to customers as you want, but just make sure you provide them with the right value as well. Not everything is meant for everyone, keep the user-specific information intact that helps them and adds more value to them.

Conclution

These are just some of the most important elements of using any business mobile app. As an owner, it’s important to aim for an elite experience for the end consumer.