Jay Longley of Laguna Beach, California, started the Rainbow Sandals business in 1974 when she began making discount Rainbow sandals in her home. Initially, he made them out of leather and rubber and his target clientele was west coast surfers. In 1974, he made approximately 15 pairs of Rainbow Sandals at his home. Today, after 31 years in the flip-flop business, Mr. Longley’s company is estimated to sell approximately 5,000 pairs a day and is worth an estimated $31 million. This is quite a long departure from 1974 when he was only able to make another pair of Rainbow Sandals after selling the previous pair.

Now Rainbow sandals are offered in a variety of styles with hemp straps, as well as many different colors in rich earth tones. There are also sandals with Swarovski crystals (offered in eight beautiful colors), a wide wedge sole (also available with a rainbow-colored insole), and an expanded children’s line that includes all adult styles and colors. Rainbow sandals are considered high-end flip flops because they are made of high-quality leather and materials, which ensures a long useful life for the footwear.

Because this popular sandal is made with built-in arch support (which is hand-sewn and triple-glued), when worn or “broken in,” the soles will mold to the foot. They are sewn with 2000lb test nylon to ensure durability. Because Jay Longley originally designed these flip flops for surfers, it’s recommended to wear the sandals while they’re wet because this helps the leather mold to the foot.

Some unique features of the Rainbow sandals are that they are made with parachute stitching and built with a spongy non-slip rubber sole that makes them fit like a glove after only a few weeks of use. Another unique feature of Rainbow Sandals is that the company guarantees its craftsmanship for the life of the sole of the flip-flop.

Rainbow Sandal Company also offers a variety of t-shirts, socks, hats, purses, and key chains, all made with the same rugged workmanship that has made its line of shoes popular.

Rainbow Sandals products can be purchased for prices ranging from $42.00 to $120.00. These prices are quite reasonable when you take into account the high quality and long shelf life.

Although the Rainbow Sandal Company has expanded its line of production to include loafers, a moccasin-like shoe, boots, and apparel, the Rainbow SANDAL remains one of the most popular summer shoes in the country. You can see sandal lovers of all ages wearing Rainbow Sandals when warm weather approaches. Today, even though there are only two Rainbow Sandals stores in the United States, you can buy Rainbow Sandals at a discount through thousands of shoe outlets.

One thing is a fact, people of all ages and demographics buy Rainbow sandals for their durability and style when it’s time to shed their winter clothes and play in the sun.