If you are not sure what RSS is, it is nothing more than a technology built in XML that sends out headlines and small announcements about the news. You can send it across the network to your subscribers, readers, and news sources. The good news is that the feeding is automatic. All you need is the right software to publish your posts to the feed.

Another great thing about RSS is that you can add a feed to your own website that will not only display your headlines, but also headlines from other websites that pertain to your content. Of course, you will have to decide which websites or what type of content you want to deliver to your readers.

By providing your visitors with current news from all over the web, you will see that they are actually attracting more targeted traffic. This will add more sales or at least more readers according to the purpose of your website.

If you own a store, you can easily add your own products to the feed, make sales, and the latest news gadgets that apply to your products. Once you have the feed set up on your website, you will no longer have to worry about providing new content for your readers.

If you don’t have time to update your website every day, the feed will continue to provide new content. This is also a great idea for search engine spiders. Once these spiders start visiting your website every day and fetching those keywords from the feed, you will see an improvement in your website ranking, which will also lead to more traffic.

Just adding an RSS feed to your website won’t help you gain traffic right away. As with any type of marketing, you will need to market your new RSS feed. You can find directories to add your source as well as news websites. When looking for the best content to add to your feed, you can find some article directories that offer RSS feeds that can be placed on your website with just a snippet of code, thus fresh new content all the time.

As soon as a new article is placed in the category you have chosen, the title and blurb will appear on your website. This will ensure that your readers have new articles to read related to your topic.