Do you want to know how to send beautiful HTML email newsletters from your Apple Macintosh computer using MacMassMailer?

I’ll show you how! It’s easy, and anyone can do it without special knowledge!

Whether you need to inform your customers about the latest company news or simply deliver business offers in an attractive way, you should use the HTML message format. If you’re into email marketing, you know that creating an attractive, well-formatted HTML email newsletter is just as important as its content.

So what should you do when it comes to creating and sending HTML email?

Don’t call designers and web-masters, because you don’t need them for such an easy task. Make your own newsletters yourself with your own hands. It’s just a couple of mouse clicks job! Follow a few simple steps below and you’ll be ready to send in minutes.

The easiest way to use to create an html newsletter is a free open source NVU HTML editor. After installing it, you are ready to make your best newsletter ever!

Create a newsletter web page

First of all, click the “New” button and create a web page in a new tab.

Set a newsletter background to help your email get more attention. must be:

* Regular;

* Without details;

* It should not distract the reader from the content of the message;

* decorated with corporate colors.

You can change the background image with the Format menu by clicking the “Page Background and Colors…” menu item:

Create newsletter body

After following these steps, you can write your newsletter. Don’t forget that your emails should be as short and informative as possible. The main task of the HTML newsletter is to grab the attention of your recipients quickly without telling them too many details. The attracted reader will follow a link in your newsletter to get more details from your website.

When creating and sending HTML email, remember that photos and images are the most important elements of your HTML messages. They help your reader to visualize the most attractive part of your product or service without any effort, just by looking!

To insert your images into your newsletter, simply drag the image from a folder on your Mac and drop it into the NVU editor. Also, you can insert images with the help of the “Image” button on the toolbar.

Text and links

When you’re done writing your newsletter, you can begin the final phase of creating your HTML message: text formatting.

If you need to change the colors of your text, you can do so using the “Background and Page Colors…” menu item in the “Format” menu. Never forget one of the main rules when creating HTML messages: use horizontal text layout.

After that, you can insert all the necessary links. These links are just as important as the content of the message itself. They are the main source of the offer details published on your website, where you can display not only images, but also video and audio content, ultimately helping you convert your reader into a happy customer.

To insert a link in NVU, select a text or image in your new message to act as a link, then click the “Link” button on the toolbar.

After clicking OK, a new link will be created and your customers will be able to access the offer details posted on your website.

Keep and send

Now your newsletter web page is finished. Click the “File – Save As…” menu item. Choose the destination folder and give this web page the name you want.

Now you are ready. Let’s talk about how to send HTML email. Start your MacMassMailer software, select the Messages node in the outline view on the left side of the main window, and press the “+” button on the toolbar.

Then select the format as “HTML Project” in the new message editor.

Now you need to attach the HTML file you just created along with all the images you used on the page. Do not forget to include the background image that you have previously selected. After that, you can save your message.

To send your email message, press the Start button in MacMassMailer. If you already have recipients on your mailing list and your SMTP setup was completed successfully, your newsletter will be sent successfully.

Finally, your recipients will receive an email message that looks exactly like the one you created in NVU. It looks attractive, doesn’t it?

Now you know how to send HTML email quickly. As you can see, such HTML letters will produce much better results than plain text. The HTML message is a very effective email marketing tool. It will be an important part of your corporate image. Just remember these simple rules on how to create and send HTML email and not spam.