Traffic from Kenya and Kenyans through search engines like Google basically means unlimited traffic and unlimited earnings if you are in business. It also means free traffic. At the end of this article, we’ll tell you exactly where to get that traffic in abundance. However, it is important to first understand how search engines work.

No wonder companies and businesses around the world fight so hard for good search engine rankings for important keywords. What are the important keywords? Well, they vary from business to business. If, for example, you are a beach hotel located in the coastal city of Mombasa in Kenya, the keyword “Mombasa beach hotel” is relevant. This means that people who enter this phrase in some search engine are looking for exactly that, that is, a beach hotel in Mombasa. Most of the time they will be looking to spend money on a beach hotel in Mombasa right away. However, it is still not an important keyword phrase unless it is also popular. If, for example, 10 people around the world search for that phrase every month, then common sense tells you that you won’t get much traffic from it. Even if all 10 end up on your site, it will be a visitor every 3 days, nothing special. However, if thousands of people search for you and you appear in the top 10 every time someone uses that keyword phrase in a search engine, it means that you will surely get a lot of traffic and a lot of sales.

So the big question is how do you go about making sure your business shows up at the top of important searches for keyword phrases that will bring you specific prospects or potential customers and clients?

There are a number of things search engines look for in order to get a company or business to the top of search engine results. Naturally, the first is the particular phrase or key phrase being searched for. This must be placed on the site in question. The best way to do this is to have a lot of valuable and relevant content on your site that talks about “Mombasa beach hotel”. That particular phrase should be repeated as many times as possible within the content or text of your site.

Alternatively, that phrase may be located somewhere else, but when you click on it, it takes you to your site. Actually, this second way is much more effective than the first one with search engines for the following reason. Several smart people have been carefully studying what it takes for search engines to put a business or organization at the top of their searches with the intention of “fooling” the search engines. One of the tricks they used was to repeat a keyword phrase all over the site over and over again without offering any useful information. Search engine software engineers found a way to deal with that by giving much more weight to the keyword phrase that appears on another site, but points to your site. Usually when another site links to yours, they will tend to use a certain keyword phrase that says something about what you do. This is called the text link. By placing your company or business at the top of search results, search engines will count how many text links pointing to your site contain the relevant keyword phrase somewhere. They see this as “votes” from others for their site.

This means that finding a way to have as many text links pointing to your site as possible is one of the ways you can ensure good search engine rankings and therefore unlimited, free, relevant traffic. to your site.