Technology

Copywriting Jobs: 3 Secret Tips To Getting Hired

Do you want to be hired as a writer? Many copywriters are freelancers, however you can certainly choose to be hired full time by an agency or by a large company.

In this article, we’ll look at three secret tips my students have used to land full-time copywriting jobs.

If you’re just starting out, taking a job, even an unpaid one, as an intern at an ad agency or web development company is a great idea. You will get a great experience.

Many people, when they want to get a job, go through their resume and then check the job postings. Do not do that. The best jobs are never advertised. The best thing to do is prepare and then put yourself out there and make some connections.

Here are the secret tips.

1. Create your portfolio: you need a “book”

Copywriting is a job of creative writing. Your first step is to show potential employers (creative directors at agencies or elsewhere) what you can do. To do this, create a portfolio. Since you are a new writer, your portfolio will be filled with “speculado” (speculative) material that you have created.

Find some ads and rewrite them to the best of your ability. Have reasons for changes you make to an ad. Then put the original, your version, as well as the reasons why you wrote the ad the way you did, in your portfolio.

These days, it is best to have your portfolio online. You can add it to a folder in Google Docs, or if you have a laptop, just create a folder for your materials for easy sharing.

2. Create your biography

A “biography” tells the reader who you are, in 100 words or less.

It’s a challenge to write a biography if you haven’t done it before. It’s the perfect writing assignment though, because you’re selling yourself.

Create a slogan and then write 100 words about yourself. If you can’t keep it short, you can use 200 words, but try to keep it under 100 if you can.

Hint: writing a biography takes time. Write a draft or ten. Think about your audience before writing.

Another piece of advice: have confidence in yourself. Self-confidence, even if it is misplaced, gives confidence to others.

3. Make a business list

Now that you have a “book” and a bio, it’s time to make a list of companies that might hire you.

Look in the yellow pages and make a list of advertising, graphic design and web development agencies. Then make a list of large companies with marketing departments.

Contact these companies by phone or email, depending on your choice. Just introduce yourself and attach a link to your portfolio and bio.

Copywriters can develop lucrative careers. If you want a full-time copywriting job, use the tips above and you’ll get your job.

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