Every business owner should develop a written guide that presents the importance of an organizational business strategy to the business. The role of this article is to assess the adequacy of each marketing and operational activity performed in relation to overall business objectives.

What to consider when designing a strategy for a business

If the actions of a company are not in the marketing strategy described above, this means that we are facing a crisis, motivated by actions of the competition or changes in the market. Second, it could be a strategy that does not meet the needs of the business.

In any case, the development of sporadic marketing activities They do not include any consistency can have a negative impact on the image and sales of the company.

A marketing strategy must have clear objectives and must include the following aspects:

• A description of the target audience or end customer.
• A description of the competitive environment in which the company operates.
• The distribution channels used
• The way in which the company is positioned in relation to the competition
• Aspects related to the authenticity of the product and the reason why customers can choose it over the products offered by the competition.
• Pricing strategies in relation to those offered by competitors.
• Marketing expenses: advertising and promotions
• The market research carried out and the final results.

Why do you need a strategic plan?

A company, regardless of its type, must based on a clear strategy and you must have a strict action plan in terms of financial resources, offers, objectives, etc. The strategic plan is the synthesis of key business data, including the business idea, your development project, and related calculations.

For a business plan to achieve the objectives of the company, it must take due account of the following:

1. Individual business profile
2. The economic environment in which the business will be conducted.
3. The objectives proposed during business development
4. The purpose for which it was designed (presentation of the company, attracting partners or financiers for an existing business or launching a new business).

The operational plan is a document designed to determine the development of a company over a certain period of time. It is used to establish the mission, objectives and strategies for the effective implementation of specific activities during a specific future interval. The usefulness of the plan is both internal (as a tool for managers) and external (to obtain financing or to achieve a strategic alliance with another company).

This organizational plan is the preferred method of communication among entrepreneurs, potential funders, and investors. It is used forarticulate business strategy, explain the meaning of all the established attributes of employees, and the role they play in the company. The business plan is, on the one hand, a tool to control the entire process of starting and supporting a business. On the other hand, the business strategic plan it is an important indicator of the maturity of the business in relation to its operating environment.