In a world of countless business opportunities, many people decide to go for the cheapest one they can find. If you are serious about building a profitable business, there are many reasons why it is more difficult with smaller ticket business opportunities.
Reason 1: When businesses cost very little to start, it’s easy for people not to take them seriously. There are opportunities to start a business for less than the cost of dinner and a movie. Yes, this is good because it allows more people to start. However, it is better to have 10 people joining your business who are serious than 100 people who are “trying it out”. When someone invests more money to start a business, more is invested in it. When someone invests a million dollars to open a fast food franchise, in addition to committing to tens of thousands that they have to pay in royalties each year, they are going to take that business very seriously. Mainly, they treat it like a business. Most people can’t open a million dollar fast food restaurant, but they can spend three or four thousand dollars to start a serious network marketing opportunity.
Reason 2: Another reason high-cost business opportunities may be more profitable is that they typically have higher profits per sale. A business that costs $50 to start may offer you products where you earn $10 or $15 per sale. A business opportunity that costs $3,000 to start can earn you $1,000 per sale. You may not make as many sales as you would with the $50 business opportunity products, but that one big sale makes up for 100 smaller sales.
How much is too much?
While there are network marketing businesses that you can start for $50, there are also others that will set you back $50,000. That’s at the extreme end of high-cost trading opportunities, and obviously only very serious investors associate with those companies. The ideal amount for a business opportunity, if you’re looking for something to be taken seriously, while still being affordable to a large number of potential clients and business partners, is $3,000 to $5,000. Why? It’s an amount that makes people think, so there won’t be any “trying” people wasting your time. People are more likely to take it seriously as it is a hefty investment. Earning potential is high as you can earn up to $1,000 per sale.