Not long ago we would wait for the friendly neighborhood postman or for the long distance call. More recently, it is the ubiquitous email. They see the present and things have improved. We experience tweets, Facebook posts, and updates continuously. Not to mention the instantaneous aspect of it all. This evolution in gaining social engagement will reach new heights in the future. There will hardly be any differences between the real world and the virtual one. With this, we will look at the potential trends that will shape the near future.

The rise of location-based features

Location dependent services like Gowalla, Foursquare will dominate the prospective future. Brand agencies will continue to shape the service which is already expanding across various demographics, topographics and regions. The population will like to take advantage of the content related to the regional configuration. Furthermore, they will share said content, making it a closer social connection while still being relevant. Currently, location-dependent services via mobile have more than 50 million users. This will further encourage 500 million users by the end of this year. For 2014, services will contribute about $12.7 billion.

Share content

Today, sharing video content is a crucial aspect of maintaining social engagement. This trend will only move north due to technological growth in streaming video. Such technology fosters the sharing motive for both salespeople and prospects. In truth, video-based sites are controlled by consumers, not brand agencies. The masses make and watch the content they want to see. More than 35 hours of video are updated every minute on YouTube mobile access accounts for almost 10%.

Augmented Reality: The True Experience

This real-time mechanism of combining live information or action with the real world will play a key role in future social interactions. Augmented Reality brings both social and real events to life. In addition, it will bring to life places such as museums and tourist attractions while generating social commitment. Technological mechanisms, for example, layar are becoming more and more popular through the Android platform. It will continue to foster growth exponentially. Brand agencies using augmented reality will play a key role in e-commerce, where potential customers can “try on” different outfits and accessories.

Games: the social style

Zynga it is to games what Henry Ford is to cars. Both made their offer affordable to the common man. by Zynga The $15 billion valuation is a testament to that fact. By now, social gaming has changed the way we conduct trading and trading in a variety of ways. Let’s face it, almost everyone is guilty of protecting their virtual livestock and preserving the green of their towns. The direction of such applications only goes in one direction – the progressive way. As brand agencies continue to alter our lives and create more interactive experiences. In short, turning social engagement into the prospective future will make people choose your market, and in turn, the market will reach them.