How Google’s Mobile First Indexing Is Affecting Your Website

If you want to make sure you maintain your SEO results and maintain your search engine ranking, you better pay attention to the latest updates from the biggest search engine; Google. Below are some reasons why Mobile First Indexing might be affecting your page.

Mobile usability issues on your site

If your site has mobile usability issues and is difficult to navigate on tablets or phones, it will affect your search engine ranking. You will need to make sure that links and buttons are not too close together and that the text is readable on all screens. Chances are, if you’re using an older template, this is a problem. You may want to get a responsive theme, but this is not enough.

mobile speed test

Once you’re sure your site works well on mobile screens and is giving your visitors the best possible user experience, it’s important to test for speed. Most sites, like Google’s page speed checker and Pingdom tools, will tell you about page speed on mobile and desktop. Anything under three seconds is good, but anything over six seconds will simply ruin your search engine ranking.

Google Page Score

You’ll also need to look at your page quality and performance score. Sign in to your Google Webmaster Tools account and check for issues. If there are none, you can still make improvements, especially if your site loads slowly. Consider the origin of the traffic. If you have an international audience, you may be better off using a CDN service. CDN stands for Content Delivery Network. As an example, if your host is located in Austin, Texas, and all the servers are there, and your traffic is coming from Europe, it will take a while for the server to respond. A CDN service can solve this problem.

How to update your site

It is important that you update your website and check the loading time regularly, especially after installing new plugins or widgets. However, switching to a lighter theme is another option that can work very well. Instead of paying a web designer thousands of dollars to create a new site, you can simply add speed optimization plugins or change settings manually. Getting a fresh install will likely resolve the issue. You can also get a mobile-first site powered by LMNTs Marketing.

The mobile performance of your website is important. Be sure to check your ranking and page speed to keep the traffic flowing.

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