Digital Marketing

High-tech gadget sales ideas: how to use images and videos to solve customer problems

High-tech gadgets are now the most popular items sold online, as people opt for these less expensive but highly useful electronic devices over high-end and more expensive computers and electronics. These devices are easy to use for most “tech-savvy” consumers, but may require some training for other customers unfamiliar with these types of devices.

If you are a reseller of these high-tech devices, customers who have difficulty using these devices properly may complain and eventually cause problems that can affect your business. Although these complaints may seem absurd to techies, most consumers and potential customers are less knowledgeable and may take these complaints seriously.

Avoid such scenarios and prevent customer complaints and other issues by providing them with easy-to-understand video and picture instruction guides that even non-techies can understand and apply. Doing so would put you on good terms with customers and you’ll soon reap the benefits through significant increases in your tech device sales.

The Importance of Video and Image-Based Instructional Guides

One of the biggest mistakes online resellers make when selling high-tech gadgets is providing little or no instruction guides to their customers. Many can provide some guidance, but most are in text form that is difficult to understand. Some may even just copy what the manufacturers provide, which can create more confusion, especially if the device comes from China and the text is written in very bad English.

That’s why picture and video based how-to guides are so much better, especially if these guides show step-by-step graphic instructions on how to set up and use these devices. The more detailed the instruction guide is, the better it will be for customers to understand everything they need to know about the product and therefore they will not voice any complaints.

Requirements for making your own instruction guides

Making your own how-to guide based on images or videos is not as difficult as it sounds. However, that doesn’t mean you can just snap photos here and there or capture video footage with the device in action. You will need some preparation and planning before you can make a good instruction guide that your clients can understand and use in practice.

You don’t need to buy an expensive HD camera or camcorder to take photos or videos. As long as you can get clear pictures and videos that clearly show images such as device parts and components, then you can start taking materials for your instruction guide. It would be a great marketing strategy if you can use a good camera that you are actually selling in your store and clearly state this fact in your instruction guide. Just make sure you have enough flash memory where you can store your captured images and footage.

But before you can start taking pictures or videos, it would be nice to have a script first. A script is your guide to how shot sequences should be done. It will also allow you to focus on what is relevant to your guide and important to your clients. A script is also important to keep your dialogue in check, particularly if you’re making an instructional video.

After taking several photos and footage, you can use photo or video editing software to streamline and edit your production into its final form. You don’t need to spend hefty amounts on these software applications as there are dozens of good open source photo and video editing programs you can download online.

Publication of your instruction guides based on videos or images

After finalizing your how-to guides, now is the time to publish them so they are available to the public. Image-based instruction guides can be compiled and published as a PDF file. Customers may download a copy of your website or product listing, but may not edit any of your materials. You can also post the contents of the file on your website, enticing potential customers to learn more about your high-tech gadgets and ultimately make a sale.

Video-based how-to guides can also be uploaded to your website or product listing if permitted. You can also upload it to video sharing websites, such as YouTube, so simply copy the link or HTML embed code and use it on your website. Just make sure that both your video and image-based how-to guides contain your contact information and product listing web address.

There are different strategies available to resellers that they can use to market their hi-tech gadgets. One of the most effective sales ideas is to use videos and images to give customers clear instructions on how to set up, use, and maintain these devices. These guides will not only increase sales, but also help you avoid potential customer problems.

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