If you’re just starting out in real estate, you may need some ideas on how to get started with marketing. On the contrary, you may have been in business for a while and have noticed that your business has plateaued, so you are looking for a jump start. Read on for some of the best marketing ideas that you can start using right away.

I love your ads

One of the biggest ways you can promote yourself is to write really good descriptions for your listings. Your ads should go way beyond lots of great photos. You often don’t have a lot of room for words in your MLS listings, so highlight all the really good features. Put the basics in your property details area and that way you can use the description area for the interesting bits. Showcase all the unique features, like an older home with a garage or a large pantry and newly upgraded appliances.

Does your property have stunning views or get a lot of natural light? Those are things to highlight, too, that will draw people to your listing. Let your description paint a picture with your words, so anyone who reads it knows what the house will look like.

An old but good

Other ways to promote yourself include some of the old standbys like direct mail. The reason they work year after year is because they can still reach thousands of people quickly and extend an offer that they may not need to take advantage of today, but will in the future. A solid newsletter packed with good information establishes your credibility as someone who knows your area.

Don’t be afraid to ask for referrals from your satisfied customers as well. Few things are as successful as word of mouth advertising.

Be social

Another option you have is to use social networks. Facebook is a great way to reach people with more than just your most recent list. Keep them engaged with interesting news articles or tasty recipes they’ll want to share. That sharing also means your name gets shared on other Pages – it’s a subtle form of marketing, but it gets your company name out there to a lot of people. Facebook also makes it easy to invite people to like your business page by importing your email contacts and letting you send invitations to your personal page friends.

Twitter is so much fun to use when you just want to have something short and intriguing to say. You don’t even have to spend a lot of time on your social media pages. There are programs that can help automate your posts, so you can spend an hour or two, once a week, finding great content that you send out throughout the week. Also make sure to add links on your website to your social media platforms.

Your best bet is to dedicate one day a week to your marketing, and the rest of the time you can focus on your business. That day will help you be focused and creative about your marketing. You may also find that one technique works better for you than another, so you can turn your attention to it after you’ve had a chance to practice. Relax and have fun with your marketing – it will show in your words!