Are your leveraged sales GDPR compliant?
Are you compliant with EU GDPR laws that came into force on May 25, 2018, after a two-year transition phase? GDPR stands for General Data Protection Rights of the Individual and affects all companies around the world. This was designed to protect EU citizens from unauthorized use of personal data, such as sharing and selling to other companies. There have been many cases of theft and more than once many of us have received emails that we never subscribed to.
Not making your leveraged sales GDPR compliant
If you fail to make your leveraged sales and other instruments GDPR compliant, either through willful carelessness or accidental negligence. There will be consequences involved for the business. The first time is a warning, followed by a warning, and if it continues, small or large fines can be imposed. However, you should do your own research and talk to an attorney about possible penalties if you break the rules. You don’t want to waste time marketing because you forgot to make a way to protect your prospects’ data.
WordPress Websites Using Woocommerce for Leveraged Selling
If you use WordPress and any software for digital or physical products for your leveraged sales program, you will need to be compliant in all areas. The fact that your data controller, this does not give you the opportunity to be excused. As a data controller, it is your responsibility to use data processors that are legitimate. Therefore, beware of third-party providers that are not trusted by the BBB or the equivalent authority in your area. You must warn all visitors about any tracking tools and cookies that you set in their browsers. You have to provide them with a way to opt out of them.
This includes any leveraged sales on Woocommerce stores that solicit emails and sign up for newsletters. You must warn and provide an opt-out option for such scams. The European Union will find you and punish you accordingly if you don’t protect, opt-out and warn visitors. There are many resources available to help you comply with these international regulations, and in most cases, you can implement your new policies and tools for free. Don’t risk losing your leveraged sales business by ignoring these regulations.