In 2016, Google introduced the mobile-first indexing system to provide the best user experience for its mobile users by prioritizing mobile-optimized websites. This new indexing system will first look at the mobile version of your website to determine ranking. Websites without a mobile version or poorly optimized mobile websites will drop out of search engine results pages (SERPs) even more. But, the good news is that this mobile SEO is simple and easy to do.
Advanced mobile SEO tips for mobile marketers:
Mobile SEO is nothing more than conventional SEO, creating content and tagging it to stand out online. These white hat mobile SEO tips will help you avoid search engine penalties and maintain better visibility online.
1. Google My Business: Online Mobile Marketing.
One of the most important and effective mobile marketing moves business owners can make is to sign up for a Google My Business account. It’s free and simple, filling in the information as best you can and adding as many photos of your business as possible. When people search for the keyword related to your business, they are more likely to see your second piece of information first. So, think about using it for mobile marketing.
2. Use of social networks:
According to reports, average mobile users spend 80% of their total time on mobile on social media. These social networking sites bring a lot of traffic to your website. So to improve visibility for mobile users, prioritize your social media marketing strategy. Posting frequency, content quality and optimized social media campaign will help your brand stand out. Also, read our Content Marketing Guide.
3. Take advantage of plugins for mobile SEO:
If your website uses WordPress or another content management system (CMS). You can use various plugins to enhance your mobile site and make it more user-friendly. One of the popular CMS, WordPress offers a lot of plugins to optimize images, improve speed and take care of other important mobile SEO factors.
WPtouch is the popular universal WordPress plugin that will create a Google approved mobile version of your website. If you can’t afford to have your website updated and optimized by a professional, try these plugins to create a mobile-friendly website and improve visibility.
4. Use keywords for mobile users:
It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by device in the Google search console.
5. Improve page load time:
When it comes to mobile SEO, page load time is the most important issue. There are many factors that define page load time. Gzip compression, image optimization and the use of Google AMP (Accelerated Mobile Pages), there are some tools and plugins to perform these tasks and improve faster loading of mobile web pages.
The trend of digital marketing changed the entire marketing scenario. Mobile SEO is becoming an essential task for all mobile marketing bloggers and webmasters.